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Jillian Harris

I learned from the lovely team at WithinUs (ps, this is a LOCAL Vancouver company … and they are the sweetest!!) that there are MANY grades of matcha (just like collagen … if you haven’t checked out their collagen, do so, especially if you suffer from joint pain!! My dad uses it and SWEARS by it!!) and WithinUs gets their matcha from the most renown matcha farms in Kyoto, Japan! Here’s the crazy part … there are ACTUAL EXPERTS in Japan (like sommeliers!!) who grade the matcha … based on the smell, taste, and blend.

Apparently, the matcha making process is a loooong one and there is no room to skip corners … but unfortunately, now that it has become more commercial and mainstream, companies will like to present knock off matchas at a lower cost which then results in a compromise on quality. The cool thing about WithinUs Matcha is that it’s exclusively blended for them and it’s free of all contaminants and metals … such as lead as they go right down to the SOIL to ensure the soil itself is not contaminated.

One of the many reasons why I was so intrigued to give this matcha stuff a try is the fact that WithinUs TruOrganic Matcha helps to improve concentration and cognition … (ummm I need this in my life … LOL!) and it has many of the same benefits as coffee without some of the negative effects … aka the JITTERS. Plus it’s FILLED with vitamins and antioxidants.

Aly Shoom

I can’t say enough great things about withinUs TruOrganic™ Matcha. To start off it tastes absolutely amazing and is full of flavor! This speaks to the quality of the product, high quality matcha should be full of flavor and slightly sweet, and lower quality doesn’t have much flavor at all. WithinUs uses an organic premium grade blend from Japan - this ensures we’re getting the most benefits from our matcha -weight loss, skin health, antioxidants, etc. Another sign of high quality matcha is colour – the greener the better! So I was very pleased to see that withinUs TruOrganic™ Matcha is nice and bright green. Overall I LOVE this matcha, no surprise since withinUs always puts quality first.

Samantha Sylvester

Anyone who knows me, knows how coffee is my life! Don’t talk to me in the AM before I have it. I have a constant craving throughout the day, but often leaves me feeling sick and jittery! After trying withinUs TruOrganic Matcha and the Matcha Misto, I am almost completely off coffee. When I have my Matcha Misto afternoon pick me up (which is delicious) I get no jitters! Win win!!



Why is TruOrganic™ Matcha so healthy?
What makes withinUs TruOrganic™ Matcha organic?
Why are some other matchas less expensive than withinUs TruOrganic™ Matcha?
Can withinUs TruOrganic™ Matcha be prepared without a whisk?
Does milk interfere with withinUs TruOrganic™ Matcha?
Is withinUs TruOrganic™ Matcha safe?
Do I have to worry about radiation contamination from Fukishima?
How much matcha is needed for a serving?
How many times a day can I drink withinUs TruOrganic™ Matcha?
How is TruOrganic™ Matcha different from brewed green tea?
Why is it important to buy matcha sourced from Japan versus China?
What does First Harvest mean?
How many grades of matcha are there, and what grade is withinUs TruOrganic™ Matcha?
What is ‘Ceremonial Grade’?
Where is withinUs TruOrganic™ Matcha sourced from?
How do I make it? Is it time consuming to make?
Why should I prepare my TruOrganic™ Matcha in a bowl and not a mug?
What does ‘pre-boiled’ water mean?
Is TruOrganic™ Matcha sweetened/flavoured?
Does withinUs TruOrganic Matcha contain TruMarine™ Collagen? Can I mix the two?
Is withinUs TruOrganic™ Matcha gluten-free?
Is there a caffeine-free version of withinUs TruOrganic™ Matcha?
How much caffeine does withinUs TruOrganic™ Matcha have?
How is the caffeine in matcha different from the caffeine in coffee?
How do I store withinUs TruOrganic™ Matcha?
What does withinUs TruOrganic™ Matcha taste like?
By combining withinUs TruMarine™ Collagen and withinUs TruOrganic™ Matcha, are the benefits of either product lost?
Can I drink my matcha cold?
Does withinUs have a cold-brew matcha?

Matcha is a traditional Japanese tea made from stone ground tencha leaves. Tencha leaves have a very unique growing process which includes protecting them from light during the last weeks of before harvesting. This preserves the smooth, rich flavour of the leaves, and encourages maximum formation of antioxidants, amino acids, and chlorophyll. High-grade, traditional matcha - such as withinUs TruOrganic™ Matcha - is made from tencha leaves that are harvested by hand, dried, and stone ground into a vibrant, emerald-green powder. Our matcha is an artisanal blend of the two highest grades of matcha from Japan, and is smooth and delicious.

What Makes Good Matcha?



The brighter the matcha, the better! withinUs TruOrganic™ Matcha is a bright emerald green colour – this means it contains high levels of chlorophyll, thanks to specialized growing techniques.


High quality matcha will have a smooth and slightly sweet taste due to high levels of amino acids and L-Theanine, which flourish when the leaves are shaded from the sun during the final weeks before harvest.


High quality matcha originates in Japan. Japanese tea culture dates back to the 12th century - since then, tea planting and harvesting traditions have been specialized and perfected.


When whisking high quality matcha, a micro layer of foam should form. With lower quality matcha, large air bubbles will form, or there may be no bubbles or foam at all.

The Benefits


Packed with amino acids, nutrients, antioxidants, fibre and chlorophyll

Increase in energy, memory and concentration

Higher metabolism

Lower blood pressure

Increased immune functioning

How to Prepare


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