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Meet your matcha

Not all matcha is created equal

What is Matcha?

Matcha is a traditional Japanese tea made from stone ground tencha leaves. Tencha leaves have a very unique growing process, which includes protecting them from light during the last few weeks of before harvest. This preserves the smooth, rich flavour of the leaves and encourages maximum formation of antioxidants, amino acids and chlorophyll. High-grade, traditional matcha - such as withinUs TruOrganic Matcha - is made from tencha leaves that are harvested by hand, dried, and stone ground into a vibrant, emerald-green powder.

withinUs TruOrganic™ Matcha

withinUs TruOrganic™ Matcha is a Premium Select Grade blend, exclusively created for us! Our matcha is from one of Japan’s oldest and most highly acclaimed tencha growing regions. The leaves are handpicked and prepared using traditional methods, this guarantees the highest nutritional value along with a smooth, delicate taste, free from grit and bitterness. Japanese tea experts monitor the size and shape of the leaves and use perfected methods of roasting and blending to ensure a truly superior matcha. Our matcha contains absolutely no additives, sweeteners or fillers, and is expertly tested at every stage of production.

The tencha leaves used in withinUs TruOrganic™ Matcha are premium grade and come from the first harvest of the year. First harvest leaves range in grade from premium through to D, with premium leaves being considered the best of the best. Premium leaves have the highest quality of aroma and flavor due to the abundance of nutrients. ‘First flush’ leaves are subject to cooler temperatures during their growing season, and thus grow gradually, allowing the nutrients to fully develop.

withinUs TruOrganic Matcha holds JAS/JONA certificates through the Japan Organic and Natural Foods Association, as well as USDA and Canadian Organic Certificates. This level of quality is rare and limited. Unlike organic fruits and vegetables, organic matcha is extremely difficult and time consuming to produce. Not only must the matcha meet strict quality standards, but it must also meet all requirements for the 3 major Japanese organic regulating bodies. Our matcha is grown without the use of fertilizers, nitrogen or chemicals, and is routinely tested for purity. The soil in which the plants are grown is also subject to frequent testing, ensuring that there are no contaminants (lead/fluoride) in the product.

What makes a good matcha?

There are many matcha options on the market - here a few things that you should look for when selecting the best:

  1. Appearance: The brighter the matcha, the better! withinUs TruOrganic™ Matcha is bright and emerald-green in appearance – this means it contains more chlorophyll due to specialized growing techniques.
  2. Smell: High quality matcha will have a sweet smell due to high levels of amino acids, including L-Theanine, which flourish when the leaves are protected from the sun during the final weeks before harvest.
  3. Taste: Matcha should not taste harsh or bitter, but rather smooth and slightly sweet.
  4. Froth/Foam: When making a bowl of high quality matcha, a micro layer of foam should form on the top. If the matcha is lower quality, large air bubbles will form, or there may be a complete lack of bubbles after whisking. 
  5. Source: Due to a unique ecosystem, matcha is native to Japan. Japanese tea culture dates back to the 12th century - since then, tea planting and harvesting traditions have been specialized and perfected. If you are looking for high quality, traditional matcha, look for a product that originates in Japan.