POSITION: Senior E-Commerce Marketing Manager
DEPARTMENT: Marketing
REPORTING TO: VP Marketing
ABOUT US
At withinUs®, our loyal, dedicated customers have always fueled our success. What started as a small, purpose-driven business quickly grew into one of Canada's fastest-growing health and wellness brands - recognized five years in a row. Our growth has been powered by organic word-of-mouth referrals, customer trust, and a commitment to delivering the highest-quality natural health products.Our culture is built on collaboration, innovation, and integrity, making withinUs a place where passionate people thrive. We are proud to be Great Place to Work® certified, reflecting our commitment to fostering a dynamic, supportive, and inspiring work environment where every team member can grow and make an impact.As we expand, we remain rooted in our values: purpose, integrity, and excellence - in our products and people. As we enter our next stage of growth, we are looking for a hands-on Senior E-Commerce Marketing Manager to own and scale our digital revenue across DTC and Amazon.This is not a “build a team first” role - we need someone execution-ready who thrives in fast-moving environments and can drive strategy and results. We’re still manual in many areas, which makes this the perfect moment for someone who’s a step ahead - or ready to level up.
YOUR ROLE
This is a strategy + execution role. We need someone who can roll up their sleeves on our digital marketing strategy and optimize the performance of our digital touchpoints, including our Shopify store, Amazon, and online partners. As Senior E-Commerce Marketing Manager, you will own the performance of withinUs’ DTC and Amazon channels - building strategies, optimizing funnels, and ensuring we’re growing profitably. You’ll lead campaign execution across paid media, build retention funnels, and partner cross-functionally across content, CX, ops, and product to scale a seamless and high-converting customer experience.You’ll also bring an experimentation mindset - testing fast, implementing what works, and building systems that support our next phase of growth
Responsibilities
- Digital Revenue Ownership
* Own and optimize the DTC and Amazon P&L
* Manage paid performance across Meta, Google, Amazon, and emerging channels
*Forecast, report, and manage against CAC, LTV, and revenue KPIs - Conversion & Funnel Optimization
* Drive CRO, A/B testing, and funnel performance across web, product pages, and landing pages
* Identify and optimize key drop-off points using attribution tools (Triple Whale, Northbeam) - Retention & Subscription Growth
* Scale our Recharge-powered subscription program
* Build automated lifecycle and upsell flows
* Reduce churn, increase LTV, and improve retention across touchpoints - Collaboration & Creative Alignment* Work cross-functionally with CX, creative, and ops to align messaging, offer strategy, and performance* Develop and test high-converting creative that tells our brand story
- AI & Tech Stack EnablementLeverage or help evaluate tools like:
*Performance: Triple Whale, Northbeam, Google Performance Max* CRO: Intellimize, Dynamic YieldEmail/SMS: Klaviyo AI, Postscript
* Creative: ChatGPT, Jasper, Copy.ai
* Forecasting: AI-driven modeling tools - Insights & Reporting
* Own all performance reporting using GA4, Shopify, and paid media dashboards
* Provide weekly insights and recommendations to stakeholders - Other duties as required on a daily basis.
Requirements
- 7+ years of e-commerce growth experience, including direct ownership of Shopify and Amazon
- Strong background in performance marketing with agency and in-platform experience
- Demonstrated success scaling DTC and/or subscription brands
- Deep understanding of CAC, LTV, ROAS, and attribution
- Comfortable leading without a large team—this is a build-while-doing role
- Expertise in SEO/SEM, PPC campaign management, and digital advertising.
- Strong communication and collaboration skills, with an ability to work across teams.
- Passion for e-commerce, customer behaviour analytics, and omnichannel growth strategies.
- Highly detail-oriented with the ability to manage multiple projects in a fast-paced, high-growth environment.
- Bonus: Experience with Amazon advertising, affiliate marketing and retention marketing strategies.
- Track record of converting insights into action and revenue
WHY JOIN US
This is an exciting opportunity to work alongside an incredible team where the possibilities are limitless. withinUs® has evolved from an emerging start-up to a notable presence in Canada's health and wellness landscape. Our growth journey was spotlighted when Canadian Business and Maclean’s magazine recognized withinUs® on the 2018 Startup 50 ranking as one of Canada’s fastest-growing new companies. We placed 65th on their Growth 500 list in 2019. Moreover, we’ve been honoured to be among the select group featured in the Globe and Mail’s ranking of Canada’s Top Growing Companies for five consecutive years. This series of accolades underscores our significant impact and expansion within the industry.
What We Offer:
- We offer a dynamic and exciting work environment with unlimited growth potential. This is your opportunity to be part of a high-impact team at one of Canada’s fastest-growing health and wellness brands.
- Impact-Driven Work – Be part of a purpose-led company shaping the future of premium natural health and wellness.
- Growth & Ownership – Your ideas matter. We empower our team to take initiative and drive results.
- Innovative Culture – Work alongside an experienced, dedicated, talented team that values creativity and excellence.
- Extended health & dental coverage
- Fitness benefits + paid volunteer days
- Complimentary withinUs® products
- Flexible hybrid work environment
- Regular team events and an amazing culture
- Competitive Compensation & Perks – Competitive salary, health benefits, product perks, and more.
Base salary range: $120,000 - $160,000 (plus bonus) commensurate with experience and qualifications, with eligibility for both company-wide and individual performance bonuses. In addition to the base salary, bonus, and benefits package, eligible team members will be granted stock options based on performance and tenure, offering the opportunity to benefit from the company's growth.
THE TEAM AND CULTURE AT WITHINUS®
- Forward-thinking, and solutions-oriented
- Collaborative, passionate, and highly effective
- Supportive,and resilient
- Motivated, empowered, and committed
- Solution-orientated and accountable
- Caring and fun
- Built on friendship and trust, be part of an innovative, growing business, supported by a collaborative team.
HOW WE HIRE
withinUs® is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent, and the selection process is unbiased, we will not respond to any personal messages regarding this role or other opportunities. We thank all candidates for their time and interest in working at withinUs, however, only those being considered for opportunities will be contacted.
Inclusivity
withinUs® is committed to building a transparent environment where everyone feels heard, welcomed, and included. Diversity, inclusion, & belonging are fundamental in our vision to create a more inclusive future.
Everyone Belongs Here
We’re committed to building a workplace that values empathy, honesty, and respect. If you require accommodations during the application process, please reach out. We’re here to support you.
TO APPLY
To apply, please submit your resume and a cover letter explaining why you are the perfect fit for the role of Growth Marketing Manager. We look forward to hearing from you!
Please submit your resume and cover letter in confidence to
We look forward to hearing from you!
withinUs® gratefully acknowledge the opportunity to work, grow and learn together on this traditional, ancestral, and unceded territory of the Musqueam, Squamish, and Tsleil-Waututh peoples.