POSITION: DIGITAL MARKETING MANAGER 
TYPE: FULL TIME

LOCATION: VANCOUVER, B.C.

We are proudly female-founded and are Canada's leader in premium collagen health and wellness products. withinUs has been recognized for several years in a row by Canadian Business and The Globe and Mail as one of Canada’s top-growing companies. Established in 2013, withinUs was quickly recognized for its innovative, premium natural health products. Since the beginning, withinUs has focussed on telling our story, connecting, and building relationships, and developing product loyalty. It is our transparency, authenticity, along with providing the best products available that has been the trademark of our success.

withinUs has big goals over the next few years and as we continue to grow, we are looking for passionate, driven, diverse, and purpose-led people who are committed, and willing to work towards these goals with us. If you want to be part of an innovative, growing business, supported by a collaborative team, we want to hear from you!


DIGITAL MARKETING MANAGER

As a result-driven Digital Marketing Manager, you will drive profitable growth of the business across email, PPC, affiliate, and SEO initiatives. You will be responsible for supporting withinUs’s marketing funnel across various channels and using a deep understanding of the customer and conversion psychology to implement digital marketing initiatives that drive revenue. This role has a focus on eCommerce search and analytics proficiency (SEM/SEO) and email marketing.

THE OPPORTUNITY 

  • Develop, implement and manage social media and ecommerce strategy to ensure highly-engaging content creation to grow audience and brand awareness.
  • Organize and strategize content calendar based on product launches, events, marketing and PR campaigns
  • Responsible for community management of social media channels.
  • Regularly track and report on performance to measure against set KPIs.
  • Create influencer marketing strategy and grow and maintain digitally-based influencer relationships, while identifying the relevant influencers for various campaigns to drive brand awareness.
  • Plan and execute photoshoots for campaigns and ongoing social content.
  • Work closely with the creative team to ensure direction and tactics are aligned with overarching campaign objectives and KPIs.
  • Responsible for email marketing strategy, writing copy and setting up email campaigns on Klaviyo.
  • Strategize and collaborate with the digital marketing team to create paid ads for social media platforms.
  • Create and manage workback schedules, while communicating and collaborating with teams for campaigns and successful product launches and promotions.

THE EXPERIENCE & QUALITIES YOU BRING

  • Minimum 3-5 years in a similar role
  • Bachelor’s degree in a relevant discipline
  • Ecommerce background
  • Proactive, and works well cross-functionally
  • A natural leader, who thrives in a collaborative team environment
  • Minimum 1-2 years experience working with paid ads (Google, Facebook)
  • Experience in promotional emails, reporting weekly performance
  • A strong understanding of segmentation and analytics.
  • Creative, but also analytical
  • Experience in the Natural Health and wellness industry an asset
  • Exceptional writing (both copy and creative) skills
  • Ability to think creatively outside the box
  • Extensive experience with Shopify, Later, and Klaviyo

AT withinUs OUR TEAM IS:

  • Forward-thinking and solution-based
  • Collaborative, passionate, and highly effective
  • Entrepreneurial self-starters
  • Motivated, empowered, and committed 
  • Solutions oriented, and creative
  • Caring and fun. The team culture is built on friendship and trust

PERKS AT withinUs

withinUs is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent, and the selection process is unbiased, the hiring manager will not be responding to any personal messages regarding this role or other opportunities. We thank all candidates for their time and interest in working at withinUs, however, only those being considered for opportunities will be contacted.

  • Competitive compensation plan and bonus opportunities
  • Extended health and dental benefits; Employee assistance program (EAP)
  • Flexible time-off including paid vacation, sick days, flex days, and your birthday off
  • Combination of in-office/remote work available
  • Dog-friendly office
  • On-site kitchen offering refreshments, smoothie options, food, and snacks
  • Complimentary withinUs products
  • Onsite Parking
  • RRSP Matching program
  • Fitness Subsidy
  • Education Development up to $5,000.00 per calendar year
  • Paid volunteer days
  • Green Transit incentives

HOW WE HIRE

withinUs is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent, and the selection process is unbiased, the hiring manager will not be responding to any personal messages regarding this role or other opportunities. We thank all candidates for their time and interest in working at withinUs, however, only those being considered for opportunities will be contacted.

TO APPLY

We look forward to hearing from you!