Think Before You Pink®, a project of Breast Cancer Action, was launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The pink ribbon, often associated with breast cancer awareness, aims to raise awareness for the disease, but the trend has taken over and has become a marketing scheme for many companies.
At withinUs, we believe in supporting charitable foundations within our community, and this cause is near and dear to our hearts. On October 1, 2019 we are launching a promotion in honour of Breast Cancer Awareness month. With this custom bundle builder promotion we aim to raise awareness for breast cancer, and TAKE ACTION.
withinUs will be donating 100% of net proceeds from the sales of our October custom bundles to support those undergoing breast cancer treatment. We believe in transparency and have answered some questions about the foundation we will be donating to, how the money is being used, and other companies that are helping support the cause alongside us.
Q: Does any money from this purchase go to support breast cancer programs? How much?
A: Yes. 100% of net proceeds from the sales of the withinUs custom bundles will be
donated to the Kelly Shires Foundation to support those undergoing breast cancer treatment. This promotion will be running for the entire month of October, and our team will be announcing the total donation during the week of November 4, 2019.
Q: What organization will the money be donated to, and what do they do with the donation funds?
A: The foundation we have chosen to donate to this year is the Kelly Shires Foundation. The trust was established to offer financial assistance to those recently diagnosed with Breast Cancer across Canada. This foundation helps those diagnosed with breast cancer pay for unforeseen costs associated with having this disease, costs that are not covered by public/private healthcare plans. This foundation provides assistance to breast cancer patients in these situations in order to help make their fight with cancer a little less challenging.
Some common areas the funds are used towards:
- transportation to treatments
- lodging expenses
- hospital parking cost
- household bills while under treatment
The withinUs custom bundle promotion:
Q: How does this promotion work?
A: The steps
- Select up to 4 withinUs products to add to your bundle (minimum 2 required)*
- Choose from SIX self-care add on items (optional)*
- 10% discount will be applied to your bundle total
- Receive a complimentary PINK reusable, upcycled bag from The Market Bags* AND FREE SHIPPING on bundles over $60 shipping within Canada
* While quantities last
We have partnered with five other Canadian companies for this promotion. We are thankful for their participation and support and have highlighted each partner company below.
K’Pure Naturals, founded by Karen Johnson, started as a personal venture to create body care that did not contain levels of aluminum, plastics, and toxins. What you put on your body is just as important as what you put in your body, and each K’Pure product is made with the strictest attention to quality control and detail.
Project Skin MD
Project Skin’s integrated skin care model applies clinically proven steps for achieving gorgeous skin and maintaining it for life. They provide the expertise and services to help their clients learn how to balance their goals with available treatment options, lifestyle, and budget, helping them look and feel their best.
Harlow Skin Co.
Harlow Skin Co. creates quality skin care products containing pure and whole ingredients. Their product ingredient lists contain 12 ingredients or less, none of which are harmful to your body or the environment.
Leah Alexandra Jewelry
Each of Leah Alexandra’s designs is a penchant for adventure and sourcing unique, beautiful materials. Leah travels the globe to source genuine semi-precious gemstones in every colour of the rainbow. Each and every gem is carefully selected to ensure the best composition of colour, cut and clarity. To highlight their individuality, gems are set and paired with 14 karat gold fill, 14 karat gold or rose gold vermeil, and sterling silver. It is with this and a desire to create versatile, timeless pieces that Leah Alexandra continues to grow today.
The Market Bags
Produced from upcycled cotton, The Market Bags make it easy to change over to a lifestyle using less waste. Using upcycled materials helps reduce their carbon footprint, using materials that have already been produced.
Thank you for helping us support our community, and TAKING ACTION to provide financial aid for women (and men) diagnosed with breast cancer.
Together, we can make a difference.
SHOP withinUs October custom bundles HERE.